Hi. So I don’t work in SEO, I’m an English teacher and have a site that I use to share my interactive resources. I live and work in Spain and my site is .es. I’d like to start generating some traffic ideally to cover the costs of the site on its own. I think that my resources are pretty good quality but my SEO issue that all my material (meta descriptions etc..) are in English. I’ve never bothered with other languages before because well, it’s an English site.
My main market is Spain and most of my organic traffic is Spanish, but I’m missing out on a lot of searches in Spanish.
Should I make my site multi language so that I can make separate course descriptions for each language that people might search in or should i just mix the most popular searches for different languages on the same page (from an academic perspective this isn’t very elegant.
Should I have
“curso ingles gratis. Free English Course” all in the same metadata or should I make different versions of the page for different languages?
I also have a site for English learners and I write all the content in English. All the meta descriptions are in English because I wouldn’t know where to begin to start writing them in other languages.
That said I get a lot of comments and emails from people from non English speaking countries. Maybe they look up their questions on Google in English.
I don’t know about you, but when I think of keywords I just think of the kinds of questions that students have asked me in English over the years.
EG: How can I improve my English in one month?
Things like that.
Anyway, I hope you get some useful answers. I will keep checking in to see what people say.