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How to like the job better?
Hi everybody,
I am looking for ways to improve my work situation. At the moment I work as social media and community manager for an NGO. Great people, flexibility, etc
BUT I feel like the job isn’t right for me in some aspects. And thus I was wondering if anyone can share abouth their story with social media/community management. What makes you like your job? Are there things that can be adjusted and thus improve the situation?
I am responsible for Instagram, Facebook, Twitter (and a little LinkedIn) + video production. I don’t have a formal education and thus feel often kind of lost how to properly organize my day, what to focus on and how long, how to make good campaigns instead of just posting etc. My boss is pretty happy with my work so far so its mostly me pressuring myself and not being sure whether it is because of that or because the job is just not right. It is like I have 50-60% interest in the topics involved so its not really shitty but also not like I am drawn to it which is unfortunate since many other factors are great.
I have an interest in psychology and it seems like I have a knack for it. (Interpersonal stuff, listenting, openness). I also like visual creativity (photography, drawing, painting, design), writing,
If there are any posts/blogs/etc about that topic already I am happy with links.
Maybe there are people who are in similar situations or have been and who would like to share.
Thank you and have a good day wherever you are 🙂
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2 Replies
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An understanding of behavioral psychology can be an effective tool for work in marketing and communications. Your interests in the creative arts too.
What I found appealing about leading social for a major corporation was the fact that I’m an information junkie and I enjoy digital interactions. What kept me in the role was having a team, so that all aspects of the job were covered – listening, engaging, creating, enabling, measuring, reporting, etc. Your frustration may have something to do with the number of platforms you are responsible for, and the massive amount of work that is required to make them all be excellent.
Since you are with an NGO, let me know if you want some tips or a sounding board some time. I’ve been in this game for my entire adult life and would be happy to chat if you want.
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Sounds like there’s a chance you might be experiencing some imposter syndrome and that can be a bitch.
I’ve been doing digital marketing and social media for about seven years for retail companies and sometimes I really hated it. The community management side could get really exhausting especially when you were dealing with just flat out rude keyboard warriors who wanted to tell you how awful you were. And sometimes I would find myself getting exasperated with higher ups who asked me to do crazy things with growth with zero to no budget and acted like it was magic to get it done. Those days were hard.
Social media is very bootstrappy. You have to know a lot because generally we do everything on the digital marketing side because we know it’s all interconnected. I’m with you on the psychology. I loved learning about customer journeys and getting deep into data to find solutions and answers. I use that to make the things that I don’t like so much like community management and post creation, more tolerable.
It’s also vitally important to take breaks in this job. You can burn out really fast. Make sure you are balancing your day. I take an hour at lunch to stop looking at my screen and phone so I can read a book and eat. It really helps.
The great thing with social media and digital marketing is that you can really mold it to your strengths. Lean into the psych side. That will help.
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