-
How much should I charge for social media management (among other services)
Hello all. I was wondering if anyone can give me a general idea of how much I should charge to help out a local company better manage their social media. From what I gather they had someone doing their social media a office lady who works for them however she has not been updating nor upkeeping the accounts since it has not been updated in quite a while. They are looking for someone that can help them and they asked me. What I wanted to help them do is post maybe 3 – 4 times a week. Some of the stuff that I will be doing it actually going on site and taking photo’s and taking time to editing those photo’s and posting them. I will be also taking video and also editing those and posting them maybe 2 times a month. So essentially lots of advertising campaigns across Facebook, Instagram and twitter as well as maintaining all three social media accounts and helping them grow.
So, in all. I will be posting, engaging, maintaining, updating, taking pictures, editing those pictures on Photoshop, taking short videos and editing those, some design work as well so I can post them as well as promoting their company. I just need a general idea of what to charge and I can go from there.
-
6 Replies
-
So this depends on a lot of things, but here’s a good general way to figure it out:
1. Write down, on average, everything you will be doing for them each month, in detail. This will be an estimate, obviously. But put down X social media posts, roughly how many of those will involve you taking photos, editing, writing captions, etc. The keyword here is detail. Be as specific as possible about the tasks and subtasks required.
2. Then go through that list and assign approximate times that it will take you to do each of those things.
3. Total up the time. Then add 20% because humans are bad at estimating stuff and things always takes longer than you think it will.
4. Multiply that total time by your desired hourly rate (do not actually charge them hourly – this is just for your own internal calculations). Time x hourly rate = your monthly fee for this service. -
I handle about 20 different companies. For something like this I wouldn’t touch for less than $850-1300 a month. Video creation takes a chunk of time and if you’re running ads for this client that takes good research and shouldn’t come cheap.
-
What may be best is for you to write out a spreadsheet for yourself: Specific task and how much you’d like to charge.
Once you write out each task, you’ll see which ones can be combined together or packaged.
Just posting 3-4 times a week takes 60 minutes total, however, creating and editing the content takes a lot of time and effort.
PS: I don’t think you should charge the rate of a pro videographer or pro photographer. You should charge for SMM and time involved whatever you create should be at a SMM rate.
-
I usually go with a rate of 150$ an hour. Content creation is around 200$ an hour. I’m based in Sweden so I’m not sure it translates to your market (where ever you’re based) but I hope it can give you an insight
-
That sounds like a really meaty role. Figure out an hourly rate first of all, then work back from there. Rough ballpark for this sounds around £650+ per month. All the best, R
-
You just described an entry level full time marketing job. I wouldn’t do it for less than $1,200-$1,500 per month. I would also definitely look into social scheduling sites like Hootsuite. You could save yourself some time by making “film days” where you just spend the day on site creating content and then schedule your posts out throughout the week. Good luck!
Log in to reply.