I’m curious to know if many other people encounter this issue, or if I have had the strange luck to work at organizations that are obsessed with making and sharing social media toolkits, aka a collection of posts+assets, for various campaigns.
Is this a thing for anyone else? If yes, what tools do you use to share these toolkits?
Large businesses deal with this issue often because 1) they want to make sure their employees are on brand and 2) they want their employees to act as ambassadors for them online, which is a good thing.
To make it simple, I would hire someone to write the post(s) for them – links, hashtags and all – in a Word document so all they have to do is cut and paste. The document can be shared on a drive and emailed out to everyone when ready.