How do I go about cross-linking on the website?

Forum White Hat SEO How do I go about cross-linking on the website?

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    On [our company’s website]( we have:

    * Landing pages for services that we render
    * Case studies that tell what’ve done for other cusotmers
    * Blog posts where we share our insights regarding the subject matter

    What should the cross-linking strategy be:

    * Should I only link from blog posts and case studies to the service landing pages?
    * Should I include links from service pages to the blog posts and cases?

    What’s the logic behind your suggestion?


    IMO, both are good as long as the links are added naturally. From the blog, the user can switch to a specific service, and from the service, he can go to the entry where he will find out how the service can be used.


    This is a great question. Interested to see how others respond.


    Cross site Links don’t matter. Its the same. Build a siloh for the setup and go from there. A siloh for link structure doesn’t only have to be in the same folder , as long as they get indexed and not too high of anchor text saturation you will be fine


    1. Create a blog. …
    2. Internal linking. …
    3. Resources/**links** pages. …
    4. Ask people you know for a **link**. …
    5. Related Video:


    I suggest having such sections as Related Cases, Related Articles with internal links on the Services Pages, and sections as Related Cases, Related Services – on the Case Study Pages.

    While it might be more valuable to link from the blog posts text (with right anchor text) to the Services Pages and also to the Case Studies as contextual links might have higher importance that links in sections and navigations and then pass a bigger value to the Services and Case Studies Pages.

    Just make sure all internal links are contextually relevant.


    Think of your pages as a funnel with 3 layers.

    On the top of the funnel
    (blog posts,infographics,content assets)
    – these pages usually get the bulk of your backlinks because people link to content.

    Middle of the funnel would be your product demos, product comparison pages, case studies.
    – not the most attractive pages for links since they’re more geared toward your products.

    Then bottom of the funnel – service/product pages.

    Your links should flow downward, because the 2 lower levels don’t attract as much links as the top layer. It also helps with the customer journey as you aim to take them from being a visitor to a customer.

    Only link out to case studies if it helps convert your Bottom of the funnel visitors into customers.

    That’s how I would approach this.

    Hope it helps!

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