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How can I extend the reach of my conversion campaign?
Hi guys
We’re currently running a conversion campaign. When I created the audience for it, Facebook showed a potential reach of 1’400’000. The audience doesn’t have any targeting except for specific locations at all – we’re basically targeting everyone.
Now, our campaign seems to be stuck at roughly 400’000 and instead of creating more reach, the frequency goes up. I understand that by choosing an objective like conversions, Facebook is already kind of narrowing the audience to get to people who are converting. Still, I would like to get to more people than just 400k because we’re seeing performance fatigue.
What would you suggest?
Thanks a lot for your help!
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1 Reply
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If you’re targeting “everyone” you’re done, there is nobody else. Facebook isn’t serving to others probably because they aren’t logging into FB or for other very reasonable reasons.
Refresh your creatives and consider cutting back your budget some to stretch out your campaign’s lifecycle.
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