I have a campaign that’s performing on a specific audience on GDN so I decided to expand it out to discovery and hopefully get more scale from high quality google owned placements. The issue I’m having is I’m getting $40-$50 CPMs. It’s a fairly large audience and for whatever reason my maximize conversions discovery campaign has either barely spent the budget, or blown 3x the budget super quickly. It’s alternated between these over the past few days spending 3x, barely spending yesterday, then spending 3x again today with most of the traffic coming in within a single hour.
I’ve ran discovery in the past and seen CPMs in the $2-$10 where even at the high end of that range I’d be profitable and looking to scale. Is it normal to see CPMs this high on discovery now?