Jesus fucking christ the Google Ads interface is so bad in 2021. It’s been a few years since I’ve run ads on Google but I’m a shocked at how bad it is now.
It’s like they tried to dumb it down so much to “make it easier” but in the process they’ve hidden away a lot of core functionality and just made it a pain in the ass to find and do the things you want.
I’m not entirely in love with Facebook’s ad platform but it is light years more intuitive than what Google currently has.
Am I alone here in my hatred of Google’s Ad interface?
Funny, I feel the Facebook Ads interface is terrible and the new Google Ads (expert mode) is more intuitive. One of my clients has an even newer interface for their MCC and it looks and feels way better.