From what i’ve read people hate Smart Campaigns….but for me, i’ve been running 2x now targeting diff locations and have anywhere between a 2-7 ROAS everyday for 3-weeks now.
They are modest budgets of £25 per day and £15 day respectively. I am very hesitant about upping the budget for fear of impacting performance and then losing out on the current status quo…but want to scale.
I imagine if you duplicate a “smart” campaign with same keywords location etc they will just compete against eachother and drive up cost? so is increasing the budget the only way? If so, is there an acceptable % to do so and timeframe.