• PPC

  Google Ads – Does smart bidding even optimize bids on the keyword level?

  Posted by Open_Barnacle1365 on September 30, 2022 at 4:57 pm

  One of the tCPA campaigns just spent $1000 (80% of the budget) on ONE keyword, without any conversions. How is that even possible, am I supposed to micromanage the keywords (pause/remove them) even with smart bidding on?

  Open_Barnacle1365 replied 1 year, 6 months ago 2 Members · 1 Reply
• 1 Reply

• 

  baldbull19

  Guest

  September 30, 2022 at 5:32 pm

  This is why you start with manual bidding, especially if you have no conversion data in the account. Once you have a couple dozen conversions on manual bidding, then you switch to a smart/automated strategy.
• 

  Charming-Ad-2909

  Guest

  September 30, 2022 at 6:20 pm

  Yes, smart bidding just controls the bids for you, but you still need to actually manage the keywords themselves. Keywords that have the most impressions/volume are going to spend the most no matter what.

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