I have been testing some bing ads just to get a feel for the platform and they seem to be breaking even. This is good since I have done very little optimization to it yet.
I have a few goals set up, (I just recently set up conversion value goals so that doesn’t have any data on it)
I was mainly wondering how to get my ads to optimize for goals like purchases? I can look at my current goals like ‘add to cart’ ‘payment info’ ‘view product’ to see what keywords and such are performing best, but how do I get the ad to optimize for a specific goal?
I see that I can optimize for roas, but I don’t think I have enough data on my account to do that yet.
Would anyone recommend me a good way to optimize my goals properly to increase results? Would roas be a good place to start?