• PPC

  GA4 conversion data and GAds conversion data not matching

  Posted by btw_adon on September 19, 2022 at 1:56 pm

  I’ve linked my GA4 account with my Google ads manager account and imported purchases from my GA4 property as my primary conversions, but my GAds account is showing much lower conversions/conversion values than my GA4’s source/medium traffic acquisition report.

  Also, both are set to use DD attribution modelling, but both show conversions through all channels as always ending in .00 – suggesting to me it’s not working properly and actually redistributing any credit for conversions across channels.

  Anyone had similar experiences or got ideas of key things I should check out for?

  btw_adon replied 1 year, 6 months ago 2 Members · 1 Reply
• 1 Reply

• 

  tomhalejr

  Guest

  September 19, 2022 at 8:20 pm

  What’s the time frame? Look back post 24, 48, 72 hours, and see if there is just a reporting lag.

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