GA – Unique purchases greater than product adds to cart

Forum White Hat SEO PPC GA – Unique purchases greater than product adds to cart

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    seohelper
    Keymaster

    Hey friends I’m wondering why Google Analytics is showing more purchases than adds to cart. Over the last month, one of our products has 147 product adds to cart, 224 checkouts and 166 unique purchases. Having trouble finding out the rationale there. Any help much appreciated

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