We have some keywords that are set up as exact match type, but are not hitting efficiency targets and have high CPCs. Some in our company feel we should try some “strategic” phrase matching instead. Other are worried this will lead to wasted spend on erroneous search terms. Are there ways to target more broad search queries with phrase match, while also avoiding the usual poor-quality clicks associated with that match type?
I am in the process of determining whether its financially prudent to create a website. The website will make its money off of traffic via ads. However, I have no idea how much traffic to expect and how much it will costs per visit to attract someone. Any idea where to turn to get a better idea?