Finding a PPC/ Digital ads agency

Forum White Hat SEO PPC Finding a PPC/ Digital ads agency

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    I am looking for a b2b saas agency that can help us hit our lead generation goals. We have an average contract size of $6,000 and a budget of $10,000 per month for this initiative.


    My vision is to become the leading purchasing and payments software in the United States

    My goal is to generate ~50 qualified leads over the next 60-90 days.

    One of the tactics I want to use to get there is via PPC. I have had success with Captera already and am looking to expand this.


    I am new to this space and am looking for guidance on how to navigate these conversations. What questions do I make sure to ask? How do I know who is actually legitimate vs somebody that is just going to burn my cash?


    Asking for a friend here.


    Would you mind if I consult with you it’s totally free?


    We run paid ads across Google, Microsoft, Facebook / Instagram, and LinkedIN. Our goal is to maximize your return on ad spend and make sure you’re profitable. We take care of setup, optimization and managing the ad accounts. Plus we build custom landing pages to send our paid traffic to give it the best chance of converting. Plus will help us a/b test and increase our return on ad spend on maxing the value of each dollar we spend on paid ads.

    Our agency, [Take Some Risk](, has done tons of work with [Unbounce](, [Quantcast](, [Selz]( and other B2B / SaaS brands like [Growbots]( who had an average deal size of $14,000. Most are looking to scale up and or hit their KPI and not bleed money each month.


    b2b saas is a pretty competitive space in the PPC world. It sounds like you sub-vertical is even more competitive, but that would depend on the keywords you look to be competing for.

    If you’re up against the likes of Stripe, Quicken, PayPal etc. (speculating here), expect high CPCs.

    It’s good you have a specific goal and timeframe. In terms of meeting that goal, it would be helpful to know what your typical conversion rate is. What percentage of website visitors ultimately become qualified leads?

    If you don’t know, I’d start digging through your data to get an answer to that question ASAP.

    That will then help you determine a ballpark amount of ad spend you will need to hit that target.

    For the sake of simplicity, say your conversion rate is 1% historically, and average CPC in your space is $15. $1,500 is what you would want to budget to get 1 qualified lead. To get to 50, you’d need to budget $75,000 if you continued at a 1% conversion rate.

    Of course, a good PPC agency will be focused on improving your conversion rates and lowering your cost per lead.

    If you know your numbers well, your conversations with prospective agencies should be easier. If they don’t have a straightforward approach to getting you a positive return on your ad spend (ROAS), I wouldn’t waste your time.

    P.S. my agency specializes in PPC for b2b saas companies, which is why I bothered responding here. Let me know if you have any other questions!


    What happened to your in house strategy of supporting your sales team we discussed?

    You’re going to get a lot of unqualified leads because your target audience is so small.

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