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FB won’t track purchase events on Shopify when a customer pays via PayPal?
It’s been a mystery to me for a while why some Shopify purchase events get successfully tracked via FB Pixel/CAPI and some never get matched to FB users. Some days, as little as 1/3 of all purchases would be tracked by FB.
Sure enough, even with the maximum data sharing (email, phone, ZIP, etc.) between Shopify and FB being enabled one should expect a certain % of purchase events won’t get matched to the respective FB users. However, just recently I noticed that the majority of all non-tracked purchases were those made via PayPal.
Did anyone notice the same thing?
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