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FB Not Tracking Conversions – should I switch to traffic?
I’ve been promoting a free taster box for our sports nutrition products on FB. When we launched it at the end of September we quickly achieved a £0.80-£1.50 per conversion rate across various ad sets and ran out of stock.
I turned back on when back in stock in October and costs spiked a lot at about triple that and I’m thinking one of the issues is conversions aren’t tracking properly. FB is recording about 40% of the purchases of the ad so I’m assuming won’t be optimising or attributing the quality of the ad correctly. Would I be better off running a new campaign to traffic?
I’m assuming this is linked to new privacy measures on devices coming in.