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FB, Instagram ROAS for Beauty Brands
Hey guys!
Was wondering what sort of Avg. ROAS one should expect for running FB and Instagram ads for the US market for Beauty brands.I sell skincare and my product cost is ~$35. I was wondering if I can expect a ROAS of 2X after 3 months of testing etc.
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2 Replies
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What’s your conversion rate from other channels? You’d need a $17CPA. Say clicks are $1-$2 dollars, you’d need 5 to 11% conversion rate on the ads. Using cold targeting, that’d be kinda hard, but possible if you have a good starting list for LALs / good organic site traffic for remarketing. 1x is more likely, which’d hopefully be net positive factoring LTV
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Depends. I manage one brand and we are close to 2x. We are VERY strong on Google though but most of the brand awareness happens on Facebook so I would say that as long as your ROAS on FB is at 1.5 and your ROAS on Google is let’s say at 4-5, you should be good.
If you are not strong on Google, then obviously I would advise you to be close to 2x to start making money. I am not sure if you can expect that after 3 months though. I would probably say that a ROAS at 1.2-1.3 is doable after 3 months but can prob take longer to reach 2. But then again, really depends on your brand and how successful it can be on FB. If after 3 months, your ROAS is not even close to 1, I would probably try other channels = Amazon or Google.
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