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(FB) Getting an insanely high CPM on a very broad audience.
Hey everyone, I’ve got a campaign that’s performing pretty well but for some reason, the CPM is off the charts!
I’m doing an ABO campaign optimizing for conversions
I’m using an extremely broad, cold audience of all women in the US ages 35-55
Here are the numbers:
~$75 CPM
3.5% CTR
35% conversion rate for the conversion goal
I’ve done all the research I can and even contacted Facebook support and everything that they said could be the problem was fine!
Has this happened to anybody here before? I have no clue what could be causing this as I have looked into everything that it says could be the problem on blogs, forums, and of course FB’s help website.
I’ve come here as a last resort. Thank you for your help.
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3 Replies
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Q4, big advertisers dumping budgets. Wait until January for better CPMs
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Ad quality, and budgets. One of my adsets is similar to yours, I’m spending ~$30k/day, and I’m a small fish. You’re battling big budgets, who have great creative.
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Hello!
I have the same problem. Since 5-6 december the CPM rates for conversion ads jumped to double / triple the price it used to be. Never had this problem before. Some ads also have 5-10 the price they use to have.
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