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fb cpc increasing as budget increases?
Hey guys,
I’ve noticed that for 1 of my stores as I increase my budget the cpc constantly increases as well. It’s open targeting so audience size isn’t an issue. But I have another store that is maintaining it’s cpc as I raise budget.
Got any ideas why this is happening and a way to counteract this?
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1 Reply
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You most likely need to do a “macro scale” strategy instead of this micro one that you are doing. Increasing budget on an ad set most of the time increases cpc and all other costs, and then depending on the audience, product, ad account behavior, etc. increasing the budget can decrease the cost per click because that amount of budget you gave it is more optimal for that ad set.
Alternatively, you could give the ad set more time to stabilize to see if that cost goes down.
Hope this helps.
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