Fb ads getting “wose” results

Forum White Hat SEO PPC Fb ads getting “wose” results

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  • #10439
    seohelper
    Keymaster

    I was testing a couple of creatives for a while and found some pretty good performing ones.

    decided to add them to already existing adsets (PUR LLAs), and made a new campaign to add a few more countries (interests). also decided to expand the daily budget for my ad account from 270 euros to 660 euros.

    the first day was really good ( over20% profit margins), but the second, third and today’s forth have been profitable but around 8% profit margins only…

    is it possible that I increased the budget way too fast? cost per initiate checkout has increased 30%, but so has link cpc by the same 30%… what else could it be? i’m thinking competition. I also know facebook has been having delivery issues, but i doubt its that…

    #10440
    Raineko

    You can only find some sort of consistency over longer time periods, not just a few days, also FB needs a while to optimize.

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