Facebook’s Advertising Policy – Grammar and Profanity Question

Forum White Hat SEO PPC Facebook’s Advertising Policy – Grammar and Profanity Question

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  • #15052
    seohelper
    Keymaster

    Hi there, I’m curious if anyone else has run into this situation.

    I have a popular product for sale that has the word “ass” in it — but in a “kick ass” sort of way, not referring to the actual body part.

    I want to run a Facebook ad on this product, and I’ve had the product photographed in such a way that the “ass” in the text on the product is covered up by a prop.

    I’ve read Facebook’s advertising policies on grammar and profanity here: [https://www.facebook.com/policies/ads/prohibited_content/grammar](https://www.facebook.com/policies/ads/prohibited_content/grammar)

    And it doesn’t say anything about having the actual profane word “covered up” by a physical object. It just says if the ad itself has any !#%@& symbols on it, then that would be considered expletive. I’m not even trying to insinuate an expletive, just simply covering that part of the text with something. The text itself is a rhyme, so people understand what it says, so it’s not misleading anyone either.

    From what you’ve read above, do you think that my ad will be disapproved and my account could get a strike? I am hesitant to run it, since I’ve been reading how Facebook has been banning a lot of accounts lately. Is there a policy that prohibits the sale of products that have the word “ass” on them or any other “profane” word?

    Thanks so much for you help. Wondering if anyone else has run into this.

    #15053
    BruTeve

    Interesting situation you’ve got here!

    The closest thing I’ve ran into to this is a video ad that a friend of mine was running for his personal training business. He said “shit” or “fuck” on camera and it got rejected. I told him to bleep out the cuss words and then it got approved.

    Hope this helps!

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