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Facebook Lead Gen Ads Vs Conversion (Landing Page)
I’ve had horrible results with Facebook lead gen ads but, in the different Lead generation facebook groups im in, they have good results.
What say you…which is better in your experience? ?
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6 Replies
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Lead gen in platform, always! Tested it for many years
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I got good results with both. FB recently changed the way they generate leads to get them to be more qualified and it’s been working in one of the industry I work with. I am seeing horrible results with Some other industries though so it really depends.
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Facebook lead gen combined with high quality audience targeting and email stewardship for volume.
Landing page for better lead quality.
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Fb Lead gen is great, but so is conversion through landing page, it depends on your product, service , location, time etc. And of course your offer is really important, I would suggest some sort of high value content offer. Can’t go wrong by providing value to your audiences
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Using landing page with precise modifications of your ADs can give you great ROI(s)
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I’m currently running different campaigns for different industry.
An investment company is getting better results from lead generation than on conversion. By saying that I’ve also set up an email campaign to trigger once they have submitted the form in exchange of their details.
A recruitment company is getting better results in conversion and in web traffic.
So it really depend on the industry. Lots of testing before I able to get great results.
Test, test, test never ends 😀
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