• Social Media

  Facebook Is Killing Its Less Than 20% Text In Image Rule For Ads

  Posted by seohelper on September 25, 2020 at 5:44 pm

  Facebook ad managers are communicating this news 1:1 with advertisers. The Note reads

  “At Facebook, we are constantly improving and refining the best ways to improve the quality of ads on our platform. One of the ways is revisiting the effectiveness and impact of existing ad quality checks.

  As part of this review, we will no longer penalize ads with higher amounts of image text in auctions and delivery.

  As of Sept. 7th, we will begin gradually removing external material and sources that indicate that we enforce high levels of text in images.

  Please note, Advertisers will still need to abide by our ad policies regarding the content of the text. Advertisers are still encouraged to reduce the amount of text with images, as we have found that images with less than 20% text generally perform better.”

  https://twitter.com/MattNavarra/status/1308439758176161794
  https://www.facebook.com/business/help/980593475366490?id=1240182842783684

  BIG news for Facebook advertisers:

  Facebook is killing its '<20% text in image' rule for ads

  Source: Facebook pic.twitter.com/nP18BSLP7L

  — Matt Navarra (I quit X. Follow me on Threads) (@MattNavarra) September 22, 2020

  dreamtrips replied 3 years, 6 months ago 1 Member · 6 Replies
• 6 Replies

• 

  Brendan_Gahan

  Guest

  September 25, 2020 at 5:49 pm

  Makes sense. They’ve only been enforcing it sporadically the last year or so.
• 

  cuteman

  Guest

  September 25, 2020 at 6:07 pm

  Nothing will really change except:

  * No more creative rejections for too much text

  * People will see lower engagement and higher cost for use of a lot of text and maybe not realize why

  * Forum questions about why ads are doing so poorly when it’s all text, after all, Facebook removed the restrictions.

• 

  spyderman4g63

  Guest

  September 25, 2020 at 6:50 pm

  This makes sense to remove. Especially with memes being so popular.

• 

  dreamtrips

  Guest

  September 25, 2020 at 6:50 pm

  Yes! so many changes and more chances coming. Stay with the rules… a lot of accounts are getting panelized for non compliance.

  Thanks for sharing!

• 

  a_ferocious_coug

  Guest

  September 25, 2020 at 8:21 pm

  About damn time

• 

  el_tigre_stripes

  Guest

  September 25, 2020 at 9:27 pm

  oh so their shit policies have actually been founded as shit now by their team and they finally are fixing it?

  or is their bottom line hurting this bad because advertisers can’t not use text?

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