Facebook Is Killing Its Less Than 20% Text In Image Rule For Ads

Forum White Hat SEO Social Media Facebook Is Killing Its Less Than 20% Text In Image Rule For Ads

  • This topic has 6 replies, 1 voice, and was last updated 1 month ago by dreamtrips.
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    Facebook ad managers are communicating this news 1:1 with advertisers. The Note reads

    “At Facebook, we are constantly improving and refining the best ways to improve the quality of ads on our platform. One of the ways is revisiting the effectiveness and impact of existing ad quality checks.

    As part of this review, we will no longer penalize ads with higher amounts of image text in auctions and delivery.

    As of Sept. 7th, we will begin gradually removing external material and sources that indicate that we enforce high levels of text in images.

    Please note, Advertisers will still need to abide by our ad policies regarding the content of the text. Advertisers are still encouraged to reduce the amount of text with images, as we have found that images with less than 20% text generally perform better.”



    Makes sense. They’ve only been enforcing it sporadically the last year or so.


    Nothing will really change except:

    * No more creative rejections for too much text

    * People will see lower engagement and higher cost for use of a lot of text and maybe not realize why

    * Forum questions about why ads are doing so poorly when it’s all text, after all, Facebook removed the restrictions.


    This makes sense to remove. Especially with memes being so popular.


    Yes! so many changes and more chances coming. Stay with the rules… a lot of accounts are getting panelized for non compliance.

    Thanks for sharing!


    About damn time


    oh so their shit policies have actually been founded as shit now by their team and they finally are fixing it?

    or is their bottom line hurting this bad because advertisers can’t not use text?

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