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Facebook ADs Says Link is Broken – Told to Run in Facebook Debugger
I’d love to get anyone’s thoughts /opinions on issue I am having.
I duplicated a campaign that has been linking back to the same url for close to four or five months. The ad in the campaign was rejected this time and Facebook claimed the link is “broken”. The link doesn’t 404, there is no redirect, nothing, it’s been tested a multitude of times.
Got on chat with the Concierge people and they escalated to their internal team and got a uniquely quick response back saying the rejection stands the link is broken. The rep suggested running the link through their Facebook sharing Debugger page ([https://developers.facebook.com/tools/debug/](https://developers.facebook.com/tools/debug/)).
The results came back with:
>Inferred Property
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>The ‘og:image’ property should be explicitly provided, even if a value can be inferred from other tags.
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>Missing Properties
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>The following required properties are missing: og:image, fb:app_idThe OG tag appears to be associated with the Yoast SEO addon for WordPress (which is running on our site)? I ran several pages through their page, including our base url, and they all spit back the same error.
Would Facebook really classify a link broken if these values weren’t set correctly?
Is there something else I can check either on my website or our Facebook campaign?
I am still waiting to hear back from our Webmaster company but I figured I’d stop by here while I twiddle my thumbs and wait to hear back from them. Thanks for taking the time to read.
EDIT: So this finally got this resolved and turns out the issue was with Yoast SEO plugin. Per my Webmaster, Facebook no longer was accepting links that from WordPress sites with Yoast that didn’t have the above properties set correctly. So I had to go create a Facebook App ID and make sure we had a default feature image for sharing (which admittedly that should have been there already). But the FB App ID thing was a new wrinkle for me, but once both of those were set up all of my campaigns were accepted.
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2 Replies
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This is cool! Glad to hear they actually are helping you. The most help I have ever gotten from them is having accounts/ads manually reviewed with no explanation. The chat specialist always has terrible knowledge of the English language and not very helpful normally. Good luck with your issue man.
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Those results you are showing are just Warnings and shouldn’t cause it to be rejected. What does it show for ‘When and how we last scraped the URL’?
Did you submit it for review? The FB robots thought some of my LPs were dead at some point, submitted for review and they were approved. Probably just a bug somewhere in their automated review stage.
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