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Facebook Ads – – Newbie question on next steps
I’ve recently launched my first FB ad and now that it has concluded I’m not sure what to make of the results or what to do next:
Here are the results: Budget $100 over 5 days.
Unique impressions: 4,311
Unique Clicks: 70 (1.6%)
Conversions: 4 (5.7%)
Total sales: $235 ish..My objective was online sales (e-commerce). All four sales came from IG.
Do I have enough data to move forward with testing?
How can I lower my cost..(my ad had an above-average ranking for all three metrics).Thanks in advance for your feedback – since I’m not sure where to go from here..
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3 Replies
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Return on Ad spend of over 2.0 sounds pretty good – it might depend on your overheads, but it sounds like you’re off to a good start!
$100 isn’t a huge amount to work with, but you could start testing something distinct (such as remarketing to site visitors vs targeting new users unaware of the product) – this is probably the first thing to try if you’re trying to reduce cost per purchase.
I wouldn’t conclusively write Facebook out (vs instagram) with only 4 sales, particularly if most of the spend was through instagram, but if there is a noticeable difference in performance, it might be worth creating separate ads for instagram and facebook, to best understand what works on each platform.
Alternatively, play with targeting and more ad creatives if you haven’t already, see if you can improve those metrics. Hard to say what the best thing to test without more info would be, but everything is worth a try. Improving on both of these should help improve all metrics.
Feel free to message me any questions if you like, I will try to help 🙂
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The most straightforward way is to understand what you have at hand and run some A/B tests on those possible variations. If you have a remarketing audience, try and test targeting. If you have different assets available, try and test creative. Test different bid strategies too.
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Thank you both for your feedback.
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