-
Facebook Ads approved and “learning” but not getting impressions
So, I am having the following issue. I created a campaign 5 days ago with settings I’ve since used in another campaign with no issues (the only differences are the target audience and the creatives). I created it from scratch, not by duplicating. Two days ago I made small alterations to the creatives, and they were re-approved with no issues.
Campaign is a split test (testing creative), the type is “Conversion”, the creatives are carousels, the audience consists of half a million people (250K for each ad set in the split test).
Today, the campaign was supposed to start delivering but since the landing page was not live on time, I switched off the campaign immediately after it passed its due date and switched it back on a few hours later. Seemingly, there were no issues – no errors, ad sets and ads show as “Learning”, campaign shows as “Active”.
However, I am getting no impressions on the ads. I’ve given it a few hours, I’ve checked and rechecked everything, it all seems fine… the ads are simply not delivering.Oh, and it doesn’t seem to be an account wide problem because I have an active campaign (Catalog sales) which became active at roughly the same time, and this one IS getting impressions. And there is a link to the same landing page as the other campaign.
The only two issues I can think of are these:
1) Changes were made on the landing page, so it is not the exact same as it was when the ads were approved. However, I think this should have triggered an error if it was an issue, not this silent failure.
2) The interface changed, well, quite a bit from what it was 2 days ago. Carousel creation specifically appears quite different in layout. Maybe something broke?I tried reporting the issue with the campaign. I couldn’t get in touch with support (did the live chat function disappear completely?). Last thing I tried was duplicating the campaign, the new one is still awaiting approval, though.
Does anybody have any ideas? I am honestly at a complete loss.
edit: The problem seems to have fixed itself. All my active campaigns started delivering, according to the logs in the span of 4 minutes (6 ad sets among 3 campaigns). Right in the middle of that I duplicated a page engagement ad set in an already active campaign and it started delivering immediately. Might just be a coincidence, according to the logs the first delivery started 2 minutes before that, so…
Buggy platform, bad feedback, 0 customer support if you are unlucky not to be flagged as “eligible for support” (it is an account with over $200K spent, for what it’s worth…)
That’s Facebook for ya. -
1 Reply
-
Honestly, there’s no rhyme or reason to a lot of the things going on with the Facebook Ads Editor and the errors we encounter.
Without looking at the campaigns myself, I would lean towards recreating (duplicating & launching, while pausing the original) the campaign or split test since it has been five days.
If it happens again, maybe explore options that don’t include the split test. I also have experienced some issues with split testing in the past, but was able to overcome them with trial and error.
Lastly, while their support sucks, if you get the right support person you might get an answer. I’ve reached out about error codes and disapproved ads and they told me exactly what caused it, even if it differs greatly from the error code message provided in the platform.
Good luck
Log in to reply.