• PPC

  Facebook ad with conversion as strategy not working?

  Posted by seohelper on March 3, 2020 at 3:00 pm

  I have created an ad on Facebook with conversions as the strategy, but I am not getting any impressions at all. My cost cap is $3 per conversion – is it too low to work?

  I used link clicks as a goal yesterday on the exact same creative, and I got a lot of impressions..

  MeatNorDrink replied 4 years, 1 month ago 1 Member · 1 Reply
• 1 Reply

• 

  MeatNorDrink

  Guest

  March 3, 2020 at 3:08 pm

  It could be a number of things; some key questions:

  * How far apart in the funnel are your clicks vs your impressions? What’s the CPC? That can help you figure out if your cost cap is reasonable.
  * Have you checked that your conversion is firing? (Go to the Pixel option in the ads dropdown; you can check if each of your conversions are firing there.) If you’re targeting conversions, but they don’t fire, FB just won’t run any ads.
  * You’re using the same exact creative, I assume?

  It may simply be that you need more traffic to optimize for conversions. If that’s the case, optimize for clicks for now; then switch to conversions once you have more traffic. (You need about 50 conversions/week to effectively optimize for them.)

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