I just want to know if your emails get sent to promotions for people who are on mobile, how badly does it affect your open rates if at all and what can your contacts on your email list do so that your emails always land in their primary tab?
Email marketer here, B2B. I don’t have an exact open rate decline percent, but I know we obviously aim for emails to hit the main inbox. The drop off from not landing there is substantial. Because I’m in B2B there are times customers can’t get our emails due to their corporate IT teams having stricter-than-average regulations on inbox placement. We tell them to whitelist our sending aliases, and if necessary we pass our sending IP address to their IT teams for advanced whitelisting.