Dynamic Facebook URL Parameter for {{placement}} gone. Anyone else?

Forum White Hat SEO PPC Dynamic Facebook URL Parameter for {{placement}} gone. Anyone else?

Viewing 7 posts - 1 through 7 (of 7 total)
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  • #15494
    seohelper
    Keymaster

    In my Facebook ads, I’ve always used the dynamic parameters for Campaign Source, opting for {{placement}}. This week, I started getting an ad error message from Facebook saying:

    ​

    “The following dynamic parameters are not supported at this time: {{placement}}”.

    Has anyone else seen this error message on their ads with dynamic URL parameters?

    ​

    Any thoughts on how best to set the Source parameter now that this option gone?

    (also, why the heck is it gone!?)

    #15495
    mNod

    Thanks for posting this, made me realize I have that error message also.

    I’m currently running ads (made a week ago) that have placement as a utm param, and they are tracking accurately today in Google Analytics. Looks like they won’t let you create new ads with these params though.

    Maybe this is part of the IOS14 changes. Not certain.

    #15497
    justhereformarketing

    New ads are working for me, I am getting a caution sign next to those utm parameters (for example site_source_name) but when I tested it the link out on my newsfeed, everything populated properly.

    #15496
    dakersd

    Following iOS14 and changes to Facebook off the back of it, it will no longer be possible to segment reports by gender, age, placement. Makes sense that this would impact the dynamic placement tagging too

    #15498
    ottoquattro

    One ad set for each placement and a UTM?

    #15499
    Gueld

    Mine are all fine atm

    #15500
    forgottenpaw

    Wow that is so weird O.o i am using these but I haven’t yet seen this error

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