Does anybody else see better performance from direct Instagram post promotions?

Forum White Hat SEO PPC Does anybody else see better performance from direct Instagram post promotions?

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  • #11481
    seohelper
    Keymaster

    I can’t explain it, but I’ve been seeing better performance using direct instagram post promotions versus facebook ads on instagram.

    The context here is brand awareness measured in new instagram profile followers.

    I believe the ‘Visit Profile’ CTA that the instagram post promotions has is much stronger than facebook ads CTAs if you’re trying to drive traffic to your instagram.

    #11482
    OstrichSimple8243

    How did you set them up? Are you using the IG in-build “Promotion Manager” or are you using the FB ads manager and setting up dedicated IG campaigns?

    If its the latter, have you used IG optimized collateral in the FB ads manager campaigns?

    #11483
    _lil_kennedy

    Honestly this just highlights that the algo is broken. IG promotion does not use your fb pixel.

    #11484
    LuminoHk

    Have been using FB and IG for two months.

    IG AD performance is better if you have a nice picture, but it is still difficult to get followers.

    FB reaching rate is fuxxxking annoying.

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