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Differences between Google Analytics and Google Search Console
Hello,
I have a little concern, because I was comparing both of their stats and something is not correct.
E.g. Google Search Console show me 2 clicks from last day on pages A & B and Google Analytics also show me 2 pageviews but on pages A & C. So it’s like both of them are showing correct number of views but one of them is not showing the correct one that that lead to site view.
To anticipate the questions, I compare the same day.
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How is this possible?
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8 Replies
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Search console runs a couple days behind, maybe it’s that.
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They’re two different tools that operate differently.
First, they don’t trigger at the same time. GSC fires on the SERP and GA fires on page load. Second, clicks and sessions are not the same thing. A click is a click. Session has a time element to it. The definition is not nearly as straightforward as it seems. Third, the data is unstable in both tools for a few days. Personally, I give it three days. Fourth, GA may be using sampling. Look at the shield at the top. There’s a color code, but I can’t remember it off hand. Hover over it and you’ll get a tool tip telling you.
Bottom line, these are two different tools that measure similar things, but not the exact same thing and they operate differently. There will be differences in the data.
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On top of the delay as u/tastes_like_thumbs said. GSC and GA have different data collection methods so there will always be discrepancies either small or large datasets.
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**Google Analytics** is user-oriented, providing data related to those who visit and interact with your website. **Google Search Console**, on the other hand, is **search**-engine focused, providing tools and insights that can help site owners improve visibility and presence in the SERPs
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Guys, maybe bot traffic is listed in GSC and not listed in GA, am I right?
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check the source of traffic. Is it direct traffic?
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Google Analytics is user-oriented, providing data related to those who visit and interact with your website. Google Search Console, on the other hand, is search-engine focused, providing tools and insights that can help site owners improve visibility and presence in the SERPs.
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I think the answer can be made clearer.
GSC gives data from Google searches. The data collection is from Google’s servers. They can see when a user clicks, where they go, and if they come back quickly (bounce). It can tell what they searched for (query) and it knows where they are searching from.
GA gets data from the web site, using javascript that runs in the browser. It knows what pages they enter, stay on, click through to, and leave from. They know how they got to the site even if they got there through other search engines, or directly typing the URL.
Very different tools.
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