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Cross platform posting etiquette
Is it appropriate to post the same image/video/update across several social media accounts on one day?
Or is it better to stagger the posts eg image one day on instagram, then Facebook then next, then on you blog the following the day so the same piece of content is not showing up on every platform in one day?
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5 Replies
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!Remindme7days
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I don’t think it’s as horrible and lazy as some make it out to be because how many people follow a brand on multiple accounts? And how many of those super brand advocate people will see the tweet or IG timeline post at launch?
But you should ask yourself a few questions – Is it the only content that channel is putting out? Is the time of publishing the most optimal time to publish on all channels?
Is that the best voice and content for the audience of that channel? Might have a younger demo on IG for example.
Either way, it never hurts to differentiate content per channel.
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It’s generally better to differentiate content across platforms since each one serves a different purpose and houses a different audience… but if you feel your content fits on both platforms then go for it! You can always test it out for the first period and see what works best and optimize accordingly.
If your concern is if you should post them on the same day or post on one after the other, you’re good with either option since your audiences mostly likely differ greatly across platforms, but i’d recommend posting on the same day.
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The sooner you post, the sooner people can share it
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You can. It is always good to post the content with the image considering the nature of the social media channel and the target users. Your content should be fluent in the language of each platform. Otherwise, you’ll never be able to have a real conversation with your followers.
Draft a new message for every network and post.
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