CPMs rise over the course of the week? (Facebook Ads)

Forum White Hat SEO PPC CPMs rise over the course of the week? (Facebook Ads)

  • This topic has 2 replies, 1 voice, and was last updated 1 month ago by BruTeve.
Viewing 3 posts - 1 through 3 (of 3 total)
  • Author
    Posts
  • #19566
    seohelper
    Keymaster

    Hey guys, I’m wondering if you’ve ever noticed this. That your CPMs start out low on Monday morning but then over the course of the week they slowly get higher and higher by about $1-$2 every single day. I’m noticing this happen but not sure if its my ad getting worse results or if its just a timing thing. Anyone else noticed this?

    #19567
    whitespadex

    High auction overlap, creative fatigue, high FTIRs, negative feedback… are just a few things you should be looking at to determine the cost of delivery of your ads.

    There are a TON of reasons why CPMs rise.

    #19568
    BruTeve

    Too much text on your ad creatives.

Viewing 3 posts - 1 through 3 (of 3 total)
  • You must be logged in to reply to this topic.
Scroll to Top