-
CPMs rise over the course of the week? (Facebook Ads)
Hey guys, I’m wondering if you’ve ever noticed this. That your CPMs start out low on Monday morning but then over the course of the week they slowly get higher and higher by about $1-$2 every single day. I’m noticing this happen but not sure if its my ad getting worse results or if its just a timing thing. Anyone else noticed this?
-
2 Replies
-
High auction overlap, creative fatigue, high FTIRs, negative feedback… are just a few things you should be looking at to determine the cost of delivery of your ads.
There are a TON of reasons why CPMs rise.
-
Too much text on your ad creatives.
Log in to reply.