CPMs drop 20% – 30% after Christmas Day in year’s past. If you got money to spend:
* Drop a new product on Boxing Day
* Run a New Years Eve/Day campaign
* Do something for people who bought gift cards
We have clients dropping some product Boxing Day and it’s a great chance to win over some new customers. Final week of the year and not one to sleep on….if you got money left! People will have money and gift cards to spend that week.