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Could smart-bidding save a nonprofitable campaign in my particular case?
I am targeting a keyword with a huge search volume.
That means there’re many users/searchers of that query that won’t convert, simply because they do not meet the psychographic profile of my ideal users (those who re more likely to buy because they have determined purchase habits, etc).
The only way to make the campaign profitable is to show my ads only to those who’re likely to buy what I offer. (Since the search volume is so high)
Im currently using manual CPC (thus bidding the same for all the queries, included the ones that aren’t likely to convert) and Im getting a 0’2% conversion rate.
I need at least a 0’5% to break-even.
What conversion rate do you think I could achieve with smart-bidding?
Do you think my plan makes any sense or I should give up or try different things?So far I have driven 2000 clicks and 5 conversions (more or less)
The campaign has been running for 12-15 days so far -
4 Replies
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How many clicks are you driving not enough information here for anyone to help you.
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Are you just using one keyword? Like using the word phone, compared to mobile phone or pre paid phone?
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you expect too much from Google Ads and a bidding strategy
make sure first you target the right audience and offer the value proposition they look for
look at the CRO side of your website
Google Ads is a little part of a whole marketing work
0,2% conversion rate shows there is a problem whether with your audience and keywords or with your offer and website
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This …
>I am targeting a keyword with a huge search volume.
and this …
> … show my ads only to those who’re likely to buy what I offer.
normally don’t play nicely together.
Could you not find keywords that reflect a higher intent to purchase than what you’re currently targeting?
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