I am targeting a keyword with a huge search volume.
That means there’re many users/searchers of that query that won’t convert, simply because they do not meet the psychographic profile of my ideal users (those who re more likely to buy because they have determined purchase habits, etc).
The only way to make the campaign profitable is to show my ads only to those who’re likely to buy what I offer. (Since the search volume is so high)
Im currently using manual CPC (thus bidding the same for all the queries, included the ones that aren’t likely to convert) and Im getting a 0’2% conversion rate.
I need at least a 0’5% to break-even.
What conversion rate do you think I could achieve with smart-bidding?
Do you think my plan makes any sense or I should give up or try different things?
So far I have driven 2000 clicks and 5 conversions (more or less)
The campaign has been running for 12-15 days so far