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Company Name Change – SEO Impact, Backlinks etc.
Hi All,
I will need to change my company name (and domain) within the next 90 days or so (unfortunately unavoidable). I’m trying to get a general sense of the overall impact, both short-term and long-term. The domain is almost 2 years old with about 400 referring domains / 1.3k backlinks / 700+ keywords (Ahrefs). We’re currently ranking on page one (if not position ~1) for the majority of our highly targeted keywords (in a pretty competitive space). I understand that I can be very diligent about redirect mapping, but from the experts, what should I expect? I assume I could have a few months of a serious drop, and some potentially permanent side effects, but not entirely clear what they could be. The 2 years of branding work is definitely taking a hit…
I appreciate your help and expertise!