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Cleaning Company Landing Page Feedback
Has anyone worked with cleaning companies before?
Current conversions rates are 20%~ at a cost per lead of around $30. I want to try get this to a 30% conversion rate with a CPL or around $20.
If anyone has worked with a cleaning company before or has any criticism or advice for the Landing Page that would be great.
All traffic is generated with Google Ads.
**LP:** [https://dashmaids.com/cleaning-quote-feedback/](https://dashmaids.com/cleaning-quote-feedback/)
Normally a form submission redirects you to an instant quote on a different platform – But this LP is just a duplicate for feedback purposes.
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5 Replies
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I often find that Dynamic landing page text is a good place to go after you feel like you’ve done a lot to your pages and are struggling to make big improvements. Have you tried that?
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I feel like you could work on your offer, or at the very least test different variations.
>We’re The #1 Rated Home Cleaners In St.Louis.
That doesn’t mean much. How many people reviewed? Can you bring specifics?
>**Get An Instant** **Home Cleaning** **Quote**
I like this headline.
What’s the post sign up experience like? I don’t want to fill it out lest your client sees, but I’ve always found incentivizing a phone call after the submission does great things.
On top of that, why is there no phone number on the site? For service based businesses I’ve always gotten way more calls that form submissions.
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Supposidly 5 star reviews but there’s no link through to see all the reviews which leads me to think its fake. Instant exit for me.
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I think you could make the page more targeted.
Below there are a bunch of services that are listed when the whole page could be focused just on one (depending on which kw lead to the LP).
This would help you better figure out your copy because now you’re talking to a particular customer. Someone needing/searching for disinfection cleaning will have different reasons for purchasing than someone searching for AirBnB cleaning.
If you talk to the exact points that resonate with the prospect, then you’ll see your conversions go up.
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It’s not responsive in landscape on iPhone.
I’d remove the reviews from the form and use a plugin for reviews which are more detailed and clearly authentic.
I’d also want to see some before/afters.
Nice tight copy which convey UVP quickly which is nice to see.
