• White Hat SEO

  Changing URL structure on WordPress E-commerce site

  Posted by seohelper on July 27, 2021 at 11:00 pm

  Good day,

  The question is relatively simple: will a change of URL structure negatively impact SEO results, especially in the long term?

  Apparently, the person who initially created the website (late 2020) stuck with a plain permalink option. Now the platform has around 3000 products. Current organic flow ranges between 8-18 clicks per day. I have read a few articles on this topic, yet the situation is more specific since the current results are not satisfying nonetheless. Therefore, I am hoping to find the answers here.

  Thanks for your insights in advance.

  FanelFolken replied 2 years, 9 months ago 1 Member · 2 Replies
• 2 Replies

• 

  TysanSEO

  Guest

  July 28, 2021 at 1:57 am

  I would definitely fix it. You may drop a little at 1st but it will be a lot better in the long term.

  Tysan

  http://Www.TysanSEO.com
• 

  FanelFolken

  Guest

  July 28, 2021 at 12:55 pm

  Whatever you do, don’t forget to do a 301 from the old url to the new one.
  Since it’s a WordPress site I recommend using something like Permalink Manager Lite

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