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Can certain authories take SEO shortcuts?
The example that comes to mind is the COVID contacts tracing app. Let’s say we’re talking about Ireland, again just as an example.
Google likes authority in page ranking. But as I understand it, this is usually established mainly by backlinks, which take time. A COVID tracking app can’t take months to get to page one, so there must be a way to get it there as soon as its released.
In this case, I was curious as to how to the SEO works. Would the Irish government simply sign an agreement with Google directly, to shoot their official app to #1? Or do they have another means of proving they are an authority?
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