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Best Advice/Practice with Ig
I run a non-profit that provide advocacy and coaching for children with disabilities. We have created a new division for disability-friendly travel and respite. We’d like to know what is considered best practices (or advice) for IG. Here are a few questions our team has? We’d love to know people’s opinions, experiences, etc.
1. Should we make the program director the person sharing each day through stories?
2. How many posts and stories should we post each day?
3. Do hashtags drive who sees our posts?
4. Is IGTV an important aspect of growth?
5. Should we have a separate IG for the advocacy work and travel?Thanks everyone!
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3 Replies
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1. The person sharing should be who you want the face of the organization to be. It could be that for certain topics you want the person who is in charge of that area to be in the video.
2. It depends. In general I like the two a day post and one story rule. But what you post is important. One good post can be better than two bad ones.
3. Yes – I like allhashtag to see which ones are best.
4. It depends what non-profit status you have. If you’re a 501c6 yes. This is double true if you have a 501c3 because (and obviously I don’t know if this applies to you) but it’s important to keep the money you receive for your programming via government grants and advocacy work separate.
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Hashtags really increase your exposure. For example, on my last video 72% of my views were from people who do NOT follow me, but found my post via hashtags.
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IGTV is soo important because it can get rediscovered, no matter how old the video is. IGTV has a separate app as well. An account I manage gets constant views everyday (posted 4 months ago) and it’s at 700k views now.
