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Best Ad Platform for Lead Acquisition
Right now I use Facebook ads to bring users to a form on my site (as I need more than just their name and email). Went from $0.17 cost per lead to about $1.50 during this toxic time so I’m looking for alternatives.
Been wanting to get into Google ads but not educated enough to know a good strategy for generating leads through there.
Any ideas on how and what platform is the most effective for generating leads?
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4 Replies
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Google for sure – strategy is the same no matter what they say – right message, right eyes and right time
Need to dedicate some time to it at the start and dont listen to the googlers – test test test
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It depends on the target market and offer, it’s usually either Google Ads or Facebook Ads. What’s your offer?
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Google ads, been using it to successfully generate leads for almost 10 years now. Been through all the “its too expensive!” bitching and complaining and I just laugh. I hear your “Never been as expensive as it is now” but still I’m still killing it on XX million/yr spend.
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Targeted Google search campaigns with the right keyword research done can get you clicks for 0.05 with high conversions if everything is marketed as efficient as possible.
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