Right now I use Facebook ads to bring users to a form on my site (as I need more than just their name and email). Went from $0.17 cost per lead to about $1.50 during this toxic time so I’m looking for alternatives.
Been wanting to get into Google ads but not educated enough to know a good strategy for generating leads through there.
Any ideas on how and what platform is the most effective for generating leads?
Google ads, been using it to successfully generate leads for almost 10 years now. Been through all the “its too expensive!” bitching and complaining and I just laugh. I hear your “Never been as expensive as it is now” but still I’m still killing it on XX million/yr spend.