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Avoid duplicate content while breaking a topic into two posts
I currently face the task of breaking an article into two separate ones. It has over 6k words, which is way too much.
Let’s say it’s about knives. It covers all the different types of knives there is and then discusses whether a beginner should buy a knife set or not.
I want to split it up into an article, which explains the different types of knives and one that discusses whether a knife set is suitable to you.
The latter feels incomplete to me without a brief overview about the different types of knifes—so, the reader can judge a set by the knives included. Therefore, I thought about adding a brief overview and linking to the full article.
Would this cause a duplicate content issue? How would you tackle that?Edit: To clarify. It’ll probably not be a duplicate content problem, but more of a near duplicate content problem. My worries are that the two posts aren’t distinct enough and share their ranking.
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2 Replies
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To start google does not penalize duplicate content. The issue is if two articles are very similar, Google can have a hard time figuring out which one to display in the SEPRs.
For your example, that should not cause a duplicate content issue. This is something that most people who write or work with content run into. With similar content or content within the same topic, you often have to repeat some info to give the reader proper context. Too many links with little explanation leaves the reader with the responsibility of going to a bunch of different places to get the answer they want. That’s a bad users experience, and its bad for SEO.
You could A/B test the page. One with the summary (page A) and one without (page B) and see which article preforms best. This does require a decent amount of work though.
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Oh yes, it’s a very common thing and the same goes for writing articles.
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