Average Facebook cpa vs Google shopping cpa?

Forum White Hat SEO PPC Average Facebook cpa vs Google shopping cpa?

  • This topic has 2 replies, 1 voice, and was last updated 2 weeks, 1 day ago by datatenzing.
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  • #12704
    seohelper
    Keymaster

    I was researching for average CPA for both platforms for apparal (sweatshirts)
    And came across some numbers…. On Facebook it’s 11$

    And on Google shopping ads its 18$

    Are these numbers correctly stated?

    #12705
    TheHealthGuy

    Unless that sweatshirt is $10 and a one of a kind sweatshirt you can’t get anywhere else, good luck getting $11 CPA with facebook

    #12706
    datatenzing

    This is an interesting thread. For B2C average cost per acquisition is between $26 – $52 and rising. Today for eCommerce and everyone that preaches Shopify and apparel you need to have an existing community or be focused on building an owned audience (email).

    It’s all about knowing enough about those that convert that you can make up the difference in acquisition costs via maxing out LTV.

    There’s a huge shift going to to focus on LTV and leveraging 1st party data to reduce the dependence on FB and high acquisition costs.

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