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Auto insurance targeting
I have a client who sells car insurance. What kind of detailed targeting would be most effective for getting Facebook ads in front of the best audience? Apologies for such a remedial questions and thanks.
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3 Replies
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Following…
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I am an insurance broker myself considering trying out PPC instead of relying on purely referrals. What are you driving traffic to I am curious, does it lead them somewhere they punch their info and get a call?
It is it for a call center?
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Is this a local business? If so then you should do a carpet bomb strategy.
1. Make a video that is clearly for people who need car insurance
2. Open targeting (age and location only)
3. Retarget people with an offer if they’ve watched 20 seconds of the video (or something similar)Basically you would let your video do the targeting, not the Facebook interests.
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