- This topic has 2 replies, 1 voice, and was last updated 3 weeks, 3 days ago by mktg_anthropologist.
May 17, 2021 at 3:57 am #21641seohelperKeymaster
I’m a new real estate agent, and I’m trying to build up my business page. Right now I have 77 people that like my page and 89 that follow. The majority of them are just friends and family that don’t even live in my market. Right now I’m running an ad to “promote my page” and I get a few new likes everyday.
I signed up for a 2 week trial from KeepingCurrentMatters.com, which creates graphics and videos for real estate agent and automatically posts daily.
I know I’m supposed to follow the 80/20 rule and post things that people really want to see, but I’m just confused on how to incorporate non -real estate stuff into my page.
Are there any realtors here that can offer me advice on how to grow my page and increase my reach?May 17, 2021 at 3:57 am #21642AutoModerator
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Just checked out the site you referenced. Seems like a way to throw money at a wall and hope something sticks. As a marketer, I’m going to tell you that your content should not be “generic market insights”. That’s only going to reach a portion of your potential audience (and I’m being generous here). You’re much better off investing in a marketer who can provide you with a strategy and tailor the content by what performs well, not by what some massive company says performs well.
As a real estate agent, you need to connect with potential buyers. You recognize that you need to post stuff that people want to see, but it goes deeper than that. Social is about community. It’s not just posting what they want to see, but what they want to *interact* with. Also, you’re wasting money with “promote my page” Facebook ads. Facebook is removing the “likes” from business pages beginning this summer. The only number that will show is followers, FYI.
If you’re looking to increase your reach *within* your market, ask yourself the following questions:
* Who is the ideal buyer I want to connect with?
* How do I set myself up as an expert agent in my market/neighborhood?
* What is my end goal with social media OR How will I know when it’s successful?
Answering those questions will give you a place to start. Feel free to reach out via DM if you want to chat more.
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