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Are Pandora advertising good for targeting via diaspora and religion.
I am looking to increase the number of ways my agency can target specific ethnicities and people of certain religious backgrounds during religious festivals, Does anyone know if the Pandora ads manager provide enough flexibility to target as per my requirements and if the ROI will be worth it as I have been informed they charge $18 per thousand impressions.
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1 Reply
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Last time I checked was a few years back if still the same just depended on the demographics of the music. So I assume if you choose to run on ads for Bollywood soundtracks you would be able to get Desi listeners no problem but if you choose rap the listeners would be a mix
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