In our experience, taking the time to generate genuine, valuable content goes a long way in tapping into the greater LinkedIn community and connecting with business leaders.
Writing articles, sharing video content, engaging with the content in your industry community, and staying in tune with the current conversation all go a long way in establishing a brand.
More than anything, remember that ***social media isn’t a billboard.***
The value that your business gets from a solid reputation is higher than any value that a single click a spammy post will ever bring!