Forum › White Hat SEO › PPC › Any of you run also run webinars and debate whether you should use Lookalike from Sales vs. Conversions?
I have about 2500 sales from my webinar in the past two years.
($200 online course promo at the end)
Lookalikes from pixel or email lists don’t perform nearly as well as interests, and it’s also hard to scale them past $100 a day
Any of you have issues with the idea of optimizing for conversion based LLA instead of a Purchase based LLA?