Any of you run also run webinars and debate whether you should use Lookalike from Sales vs. Conversions?

Forum White Hat SEO PPC Any of you run also run webinars and debate whether you should use Lookalike from Sales vs. Conversions?

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    seohelper
    Keymaster

    I have about 2500 sales from my webinar in the past two years.
    ($200 online course promo at the end)

    Lookalikes from pixel or email lists don’t perform nearly as well as interests, and it’s also hard to scale them past $100 a day

    Any of you have issues with the idea of optimizing for conversion based LLA instead of a Purchase based LLA?

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