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Anonymous PPC Salary Survey 2021 – 6th Edition
LeadDiscovery replied 3 years, 1 month ago 1 Member · 27 Replies
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sardarvj
GuestFebruary 2, 2021 at 10:29 amDone
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ggi8578
GuestFebruary 2, 2021 at 1:02 pmDone 🙂
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jpspiderman
GuestFebruary 2, 2021 at 1:31 pmDone and done
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rvr89
GuestFebruary 2, 2021 at 3:23 pmDone, although I live and woke in Eastern Europe
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0cchi0lism
GuestFebruary 2, 2021 at 5:32 pmGreat idea and thank you for doing this!
Would you mind sharing last years results?
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pradeepgusain
GuestFebruary 3, 2021 at 12:04 pmDone….
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McKayMedia
GuestFebruary 3, 2021 at 8:24 pmDone
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KurrBirdy
GuestFebruary 5, 2021 at 7:28 pmAlso done! This is interesting and curious what the results are
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Apprehensive_Spare19
GuestFebruary 6, 2021 at 9:18 amDone
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J-B-M
GuestFebruary 11, 2021 at 9:28 amNice work, Duane. Received your email reminder yesterday and filled it in. My salary isn’t as much as it has been in previous years when I was self-employed, but it turns out I went to work in an agency at exactly the right time to be shielded from the worst fall-out of the pandemic – better a regular salary than suddenly having 2/3 of your earnings wiped out by lockdowns!
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BeastModes69
GuestFebruary 11, 2021 at 2:01 pmThank you for this. Finally confirms that I’m drastically underpaid.
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LeadDiscovery
GuestFebruary 15, 2021 at 7:18 pmCompanies don’t always make it a black box as a master plan to pay as little as possible. First, there are laws against disclosing employee data like this. Employees themselves are legally allowed to discuss their salaries.
There are other forces to consider. Competitors poaching your employees, clients concerned your overpaying, underpaying in accordance with what they are charged… resentment in the ranks. Everyone thinks they are worth more, but often compensation also aligns with supply and demand as well as long term potential of the employee.
Its also very difficult to quantify responses to surveys like this. I know relatively inexperienced PPC marketers who figured out lucrative verticals, work 20 hours a week and earn 300k US lots of risk can result in large rewards. I know highly experienced PPC marketers that don’t take on that risk, work for agencies and get paid under 60k US. Both these situations are not rare and can skew overall results.
So although I think its fine to do surveys like this, one must be very cautious in interpreting the results and what it means to them when asking for a higher salary.